Monday Mashups: Putting A Spin on Breast Cancer Awareness

In a month of Breast Cancer Awareness celebrations, it's important to draw attention in a unique way to the cause. And on a day of mashups, we've found four businesses doing just that. They've taken their brand and put a spin on it to showcase those effected by breast cancer. Get inspired by these excellent ideas!

Courtyard New York Manhattan/Midtown East

Guests staying at the Courtyard New York Manhattan/Midtown East have the option of booking a pink-theme suite, with the hotel donating $100 per stay to the breast cancer non-profit Komen Greater NYC. The suites are adorned with pink pillows and linens, and guests receive a swag bag with Susan G. Komen Race for the Cure T-shirts, armbands, and a pin, along with a donation card for additional contributions. Guests also may select two promotional items from Susan G. Komen that are mailed to them after their stay. An honorable way to take a mini-vacay. We love this idea!

Peninsula New York

Artist Grimanesa Amorós has adorned the façade of the Peninsula New York with an LED pink lotus light sculpture. Circa 1881 curated the installation, which is part of the Peninsula in Pink initiative in which all the Peninsula Hotels in Asia, North America, and Europe engage in efforts to support Breast Cancer Awareness Month. The event launched in 2010 and this year had an artistic theme, “the Art of Pink”. To top it off, a portion of sales of spa treatments, Pink Afternoon Tea, and cocktails are donated to the breast and ovarian cancer support organization Share. A little goes a long way!

The Annual White Cashmere Collection Fashion Show

Models wear designer-made wedding gowns fashioned from Cashmere Bathroom Tissue at the annual White Cashmere Collection Fashion Show in Toronto. The 12th annual event, held September 29 at the Carlu, drew 250 guests including Toronto Mayor John Tory. The public is invited to vote on their favorite couture creations, with $1 per vote up to $10,000 donated to the Canadian Breast Cancer Foundation. Voting continues through November 3. This partnership is one we love to see. When corporations are raising awareness, the message is received a bit louder.

Eat to the Beat Fundraiser

Breast cancer survivors who attend the Eat to the Beat fundraiser in Toronto are encouraged to create food-inspired corsets to wear to the event. We would love to participate in this Katy Perry-esque event! The culinary fundraiser, which benefits Willow Breast & Hereditary Cancer Support, features a lineup of 60 female chefs. This year’s edition will take place at Roy Thomson Hall on October 27. You go ladies!

Get behind a cause and find a way to mashup ideas to create something as beautiful as these initiatives. We absolutely love seeing the way these businesses devour the details! Together we can make a difference.