Snap Mask: A New Photo Sharing Experience

Photo booths were the latest trend at events for quite some time throughout the last decade. As props and fun backdrops start to fade, a few new trends have emerged. Most recently, tech savvy organizers have incorporated Snapchat's well-known Geo-tags and filters into their events. And today we're here to share a similar app that's a bit more customizable; Snap Mask!

Planners looking to offer a photo sharing experience at their events have a new option from EventsTag. Snap Mask is a facial-recognition masking app that the company created to enable brands to offer a Snapchat-like experience at events. Of course there’s a lot of popularity in just using Snapchat, but it’s a very closed-off platform whereas Snap Mask gives everybody—whether you have Snapchat or not—that same type of experience with a brand at an event.

EventsTag works with clients to design the mask, which can be a simple overlay that covers part of the subject’s face or a full mask. The app uses 3D facial-recognition technology so the filter moves and adjusts to even the slightest facial movement. For the PAC-12 college football championship game on December 2, the company designed filters that looked like face paint representing each of the teams in the PAC-12 division. Each filter also included logos of the PAC-12 and AT&T, which provided the Snap Mask photos. How fun is that?

The app can be loaded onto any tablet or smartphone device to be used at any event. Guests can pick their filter, take a selfie, and then share the image or a short video clip via social media, text or email. It can also be used with a printer to give guests a physical photo to take with them. Snap Mask starts at $5,000 for the artwork and app.

Consider collaborating with Snap Mask and EventsTag and devour the details of photo sharing at your next event. Your guests will never forget it!