Brown Hotels partnered with the Israel Ministry of Tourism to unveil its Lifeguard Tower Hotel at Frishman Beach in Tel Aviv. Designed by the hotel company's lead designer and graffiti artist Edgar Rafael, the hotel includes a free-standing bathtub, a personal butler, and evening room service. Through a partnership between Hotels.com and the tourism bureau's #TakeMe2TelAviv campaign, guests can win free one-night complimentary stays in the hotel through March 31.
There's no need to pack a red “Baywatch”-style swimsuit because guests of the Lifeguard Tower Hotel are not responsible for the safety of Frishman Beach swimmers (but if you want to, we're totally okay with that)! In fact, you're not responsible for much at all. As we mentioned, the accommodations come with a personal butler and you'll also be served an Israeli breakfast daily! Plus you can dial up room service in the evenings. A true getaway where you can really treat yourself!
More than 1,000 participants from around the world have already submitted as part of the competition to stay here, according to the Brown Hotel Group, by sharing photos of themselves decked out in beachwear with a sign reading #TakeMe2TelAviv. You have up until Friday to plead your case for this getaway via Instragram. The tourism campaign will then award 10 lucky winners with one-night stays at this unreal property.
In April, the suite will sadly become a functioning lifeguard tower once again. But if you miss out, don't give up on your pop-up dreams just yet: A similar hotel is planned for Jerusalem's Old City, according to The Telegraph, though there are no formal details yet. We love this campaign and hope to see other hotel groups across the globe devour the details of something similar to increase tourism in different areas of the world!
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