Monday Mashups: How Kiehl's Makes a Trip to the Dermatologist Fun

You may recall that we featured Kiehl's in a recent post on how to save your skin from this crazy winter weather. Well, we're blogging about them again because yes, they are just that good at skincare! For Kiehl's latest product launch, the skincare brand created an immersive, Instagram-friendly pop-up with nature- and science-inspired details. They strive to create out-of-the-box product launches, and this celebration of their new Dermatologist Solutions serum was no exception.

Held on January 17 at a raw space in West Hollywood, the event evoked a dermatologist's office—and nodded to the serum’s increased levels of vitamin C in a chic, interactive way. The L’Oréal-owned company tapped HL Group to produce and design the product launch.

The resulting event—which hosted about 225 influencers, bloggers, and members of the media—drew inspiration directly from the new product, which has a higher percentage of vitamin C than a previous product. The team decided to run with the idea of vitamin C, creating an orange-hued space filled with greenery, citrus fruits, and medicine-inspired details that would evoke Kiehl's brand touchpoints of nature, science, and service. Now imagine your dermatologist's office looking like that! We'd want to visit there more often!

Lush greenery covered the walls, bars, and DJ booth, while oranges were scattered throughout. Cocktails were served in beakers and infused with nitrous oxide to evoke the feeling of a science experiment, and medical exam tables offered a unique selfie station—and seating option—for guests. Bartenders and Kiehl’s brand ambassadors wore lab coats to further the immersive theme, and various interactive activities were inspired by the product. Check out the complete slideshow via BizBash here.

We love seeing companies take their product launches to the next level. It inspires us to think outside-the-box as well! Kudos to Kiehl's. We can't wait to devour the details of your new products!