Wednesday, April 18, 2018

Wedding Wednesdays: The Launch of Shutterfly's Wedding Shop with Mindy Weiss

Shutterfly might be best known as a website that allows consumers to personalize photo albums—but the brand is now wading into the wedding industry. It recently launched its first line of customizable wedding products, which includes menus and invitations, champagne and wine glasses, coasters, and pillows and blankets. And we LOVE it!

<p> After entering the venue, guests could grab glasses of champagne from a wall with an on-theme neon sign.</p>

To celebrate the launch of the Wedding Shop by Shutterfly, the brand partnered with world-renowned event planner Mindy Weiss and actress Ashley Greene to host an event inspired by all things weddings. The event, which took place March 28 at the Carondelet House in Los Angeles, featured a number of wedding-theme photo stations, tablescapes inspired by bridal showers, and gift lounges that displayed the new products. You have to see how Shutterfly's products came together to demonstrate what could be your very own wedding style.

<p> The “Bride Tribe” lounge offered items including wine glasses, notebooks, and canvas pouches.</p>

The design and layout mirrored the stages associated with getting engaged and planning a wedding. A champagne wall and photo booth with balloon rings was inspired by engagements; a mailbox wall gave guests their invitations to “bridal showers”; three different photo backdrops were inspired by wedding reception styles; and a life-size, black and white apartment cutout created with Shutterfly products was meant to resemble a newlywed couple's apartment.

<p> The “Something… Borrowed” wall had a vintage feel with framed black-and-white wedding photos.</p>

Get ready to get hitched with the help of Shutterfly and devour the details of your wedding style with these perfect products! Check out more images from the event here.

No comments:

Post a Comment