Pairings That Peaked Our Interest This Week

Though we are super connected to what's going on in the world, thanks to social media and smart phones, we sometimes miss really interesting things that happen. BizBash does a fantastic job of recapping big events that we didn't hear or read about. Today, we're sharing some dynamic duos that teamed up to host a gathering, whether large or small, that totally peaked our interest. Check out these pairings!

Tinder and Cardi B’s Swipe Off Campaign

Tinder partnered with rapper Cardi B for Swipe Off, the dating app’s first competition in which American universities participated in a bracket-style competition of who could achieve the most right swipes. University of Massachusetts at Amherst beat 63 colleges to win, and the prize was a free Cardi B concert at the university’s Mullins Center in April. Cardi B performed at a branded stage in front of nearly 6,500 students. Experiential marketing agency Pen&Public produced the campaign.

Taco Bell #BajaBlessed Hair Salon

Taco Bell celebrated the Canada debut of its signature Baja Blast drink with a pop-up hair dye salon June 14 to 15 in Toronto and June 16 to 17 in Hamilton. The salon, housed in a tricked out Airstream trailer, offered passersby free dye jobs using Baja Blast-colored Manic Panic hair dye. The activation was produced by Edelman.

The Coney Island and Coach Experience

Luxury fashion brand Coach held its first external brand activation for consumers June 12 to 17 at a vacant space in New York’s SoHo neighborhood. The experience, which featured a Coney Island-inspired fairground, incorporated Coach's signature "C" into the decor in subtle ways, including at a blue DJ booth, which also featured an illustration of the brand's familiar handbag clasp. An illuminated sign displayed the year the brand was founded against red curtains, and other props included a carousel horse.

We hope these pairings peaked your interest and inspire you to devour the details of your next event!