Located at Luna Park in Coney Island, Brooklyn, the sandcastle was available for guests to book for $29 per night. The overnight stays took place August 23 and 24, and both nights sold out within 30 seconds of going live on the site. Booking.com provided 24/7 on-site security for the overnight guests. And even though Luna Park is open to the public until midnight, the structure was located in a private area of the park where the public could not approach.
The booking also included dinner for two on the Coney Island Boardwalk, sunrise beach yoga, and Luna Park V.I.P. passes.
Booking.com worked with both the City of New York and Luna Park to secure permitting for the structure, which was created in conjunction with the 29th annual Coney Island Sand Sculpting Competition. The event is produced by Brooklyn Community Services and the Alliance For Coney Island, with support from sponsors that included Booking.com.
The “sand”-sion, which measured eight feet tall and 18 feet long and wide, was the largest sand sculpture ever constructed in New York City and took eight days to build. Master sand sculptor Matt Long, who’s known as the “Sandman,” oversaw the project.
Inside, a geodesic dome-type structure featured a queen bed, a bar cart, and other accoutrements like flip-flops and sunscreen, as well as beachy decor. But there was no room service or bathroom. Guests had access to a separate bathroom with showers outside the sandcastle.
The seagull’s-eye view of the ocean was free of charge, though. What a dream! We hope this unique brand activation inspires you to devour the details of your next marketing efforts!
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