Monday Mashups: Taking It to the Streets

Whether it’s for an experiential tour, daylong marketing stunt, or an activation at a major convention or festival, according to BizBash, brands are using actual vehicles to grab attendees' and passersby attention. And in many cases, these promotional vehicles also double as a venue or an essential part of the event or activation. Here are some of the most recent and innovative uses of buses, planes, boats, and more across the United States and Canada, from brands including the N.B.A., Landshark Lager, HBO, Amazon, and Stella Artois. Check it out!

Landshark Lager Mobile Hot Tub

Anheuser Busch-owned Landshark Lager promoted its beer on September 14 with a mobile hot tub, which invited the public to sit inside and enjoy a tour of Key West, Florida.

Oscar Mayer Wienermobile Airbnb

Oscar Mayer’s Wienermobile, the brand’s hot dog-shape promotional vehicle that has popped up at events for years, recently doubled as an Airbnb through a partnership with the home-sharing company in August. Three pairs of fans were able to book one night each in the 27-foot vehicle, which was located in Evanston, Illinois, just north of the brand’s home base of Chicago.

TWA Connie Promotion

To promote the opening of the TWA Hotel, which opened at John F. Kennedy International Airport in May, a restored aircraft traveled 300 miles on the highway from Maine to J.F.K. in November 2018. The aircraft, a 116-foot-long Lockheed Constellation (nicknamed "Connie"), was commissioned in 1939 by TWA owner Howard Hughes.

Juno Express Powered by VIA Rail

For the 2017 Juno Awards, sponsor Virgin Mobile partnered with Canadian rail company VIA Rail to host a train ride that took hundreds of music-industry members, Juno nominees, and Virgin Mobile contest winners from Toronto to Ottawa, where the ceremony was held. The train offered riders culinary experiences and live music performances.

For more eye-catching promotional vehicle inspiration, check out BizBash's full list here. Get inspired and devour the details of taking your brand to the streets with any of these unique marketing ideas!