In partnership with Booking.com, her “Passport to Wonderland” presentation, which was held on September 11 at Pier 59 Studios, featured vignettes inspired by global locations, including Positano, Italy; Paris; Morocco; Tokyo; and the English countryside, all destinations with listings on the travel site. As for the collection, it included plenty of getaway-ready pieces with bold scarf prints, striped patterns, and floral motifs. The collection and presentation had us dreaming of our next vacation!
Outside, on the Hudson River, sat a yacht decked out in a kaleidoscope of colors, a signature aesthetic of Alice & Olivia, along with interior rooms decorated in the spirit of the locations. The yacht had been available to book through Booking.com for three days during Fashion Week—another tie in between the travel site and designer.
The relationship between fashion and travel has always been fairly organic, and now with social media it has become even more significant. Angela Cavis, senior PR and communications manager for Booking.com, explained that the site commissioned a study on how the two relate to each other. It revealed how style can impact travelers—from boosting mood and confidence to transforming personal style. Let's not forget comfort! You want to look your best while traveling and feel confident and comfortable in what you're wearing. Alice & Olivia and Booking.com portrayed that beautifully with this presentation!
Based in Amsterdam, the travel e-commerce company has worked with international fashion brands in the past, but this was the first time activating at New York Fashion Week. Cavis explained that the yacht, which was produced by Studio HS, “was listed exactly how we would list any of our other accommodations partners.” But the unusual lodging was pretty tame in comparison to the company’s other former listings, which included an overnight stay at the Empire State Building, a luxury townhouse with a Marcus Samuelsson-curated food truck, a spooky stay in the San Francisco Dungeon, and Nick Jonas’ tour bus.
What will these brands pull off next? Keep your eyes on Alice & Olivia and Booking.com and devour the details of fashion while traveling to your next getaway!
No comments:
Post a Comment