Monday Mashups: Back to School with Barry's Bootcamp

To celebrate the end of its Higher Education Challenge, as well as its 21st anniversary, Barry's Bootcamp hosted the Higher Education Graduation Party on November 16 at SIR Stage37 in New York according to BizBash. For the brand’s fitness challenge, which took place from October 17 to November 16, “old school” participants could choose to take 21 classes in 30 days or 11 classes in 30 days for “new school” status.

Called the University of Barry’s, the event, which was designed and produced by Shiraz Creative and the agency's senior producer John O’Malley, featured a campus-style setting with a locker room, frat house, library, and quad, complete with a fabricated gate and stage.

Staff were also outfitted in sports jerseys, fraternity shirts, cardigans, or just a towel for an authentic locker room experience. Further playing into the school theme, the evening was broken up into two entertainment sections: homecoming and graduation. For the graduation portion, singer Darren Criss was named valedictorian and performed a set featuring songs from 1998, the year Barry’s was

founded.

More than 400 guests attended the ticketed event, which was open to the public but was targeted specifically for Barry’s members who participated in the Higher Education Challenge. A percentage of the revenue generated from ticket sales was donated to Michelle Obama’s nonprofit organization, Girls Opportunity Alliance.

One of the best ways to get people through the door is by taking a trip down memory lane. Get inspired by Barry's Bootcamp nostalgia and devour the details of your next iconic event!