According to BizBash, its latest endeavor continues the out-of-the-box streak: The brand is currently hosting a high-flying nationwide tour to promote The Aeronauts, an upcoming feature film that follows an 1862 gas balloon that broke the world flight altitude record. The drama, starring Eddie Redmayne and Felicity Jones, hits theaters tomorrow and will be released on Prime Video on December 20.
The tour, dubbed "The Aeronauts' Incredible Journey," is free and open to the public. The events kicked off in Los Angeles November 23 to 24 before traveling to San Francisco on November 26 and Phoenix on November 30. It will also make stops in Atlanta, Orlando, and Austin this month before returning to Los Angeles in late December.
In that spirit, Amazon decided to immerse fans in the film by creating a sprawling Victorian fair set in the year 1862. The weekend-long Los Angeles edition filled the Rose Bowl Stadium with more than 50 costumed performers, and guests could take hot air balloon rides in a balloon modeled after the one in the film. The balloon, created and operated by SkyCab Balloon Promotions, could accommodate four people at a time, and rides took place every six to seven minutes for eight hours a day.
In addition, the experience included on-theme food and games, plus a fortune teller, cartoonists, and even a hypnotist billed as being able to help attendees conquer their fear of heights. More than 100 staff members were deployed on-site to keep the ambitious experience going.
And speaking of ambitious: The Los Angeles event and the nationwide tour also include a screening of The Aeronauts projected on the side of a hot air balloon, in what organizers call "the world's first Fly-In Theater." Amazon worked with CSM Live on the project, which took 18 months to produce. A flexible LED screen with more than 76,000 pixels wrapped 360 degrees around the balloon, allowing the screen to be viewed from all directions even in daylight conditions. Amazon wanted to screen the film in such a large-scale format to showcase its scope and technical feats.
Due to the logistical feats, locations for the tour were carefully considered. Because of the hot air balloon rides, cities were predominately chosen based on historical climate information.When you’re ballooning, wind is everything. But part of the goal, was to make guests—many of whom arrived dressed in Victorian garb—forget they were even at an event.
Quite the immersive event! Get inspired and devour the details of an epic experience unlike any other thanks to The Aeronauts amazing movie screening!
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