August Tap Takeovers at City Tap

In August, City Tap House will team up with three of their favorite breweries for a series of summertime tap takeovers.

Collective Arts Brewing’s “Painting on the Patio Pop-Up” – August 6 from 7-10pm:
Collective Arts Brewing, the Ontario-based grassroots beer company fusing the craft of brewing with the inspired talents of emerging artists & musicians, will be in the house for a night of brews, live music and an appreciation for the arts. While Joe Marino from Summer Sunsets play a live set and East Longmeadow’s own Dan McKeever live paints on the patio, sip on Collective Arts’ liquid masterpieces including Ransack the Universe IPA, Hazy State, Surround Sound, Guava Gose and Circle the Sun, an apple-cherry cider.

“Getaway to Our House” with Cisco Brewers – August 21 from 5-7pm:
Cape Cod Oysters and Cisco Brewers will be crossing the bridge to the mainland for a reverse summer getaway. With complimentary oysters, beer tastings and live music on City Tap’s fire pit-lined patio, sunset seekers will sip on Shark Tracker and Cisco’s newest IPA – the namesake of the event – Getaway on draught ($7 each) with Gripah and Whale’s Tale available by the can ($5 each). In addition to swag giveaways, Cisco Brewers also will be showcasing its vodka brand, Triple Eight Distillery, with specialty cocktails.

Captain Lawrence Tap Takeover – August 28 from 5-9pm:
Straight out of New York, Captain Lawrence Brewing Company will traveling to #RedSoxNation for a tap takeover with some of their most sought-after creations that had limited availability in Massachusetts. With live vocals by Please Respond, the Hudson Valley craft brewery will tap Galactic Dog, Tears of Green, American Funk, Hylo and their dessert-laced collaboration with Carvel, Cookie O’Puss.

We can't wait to tap into these brews! Join us throughout August at City Tap and devour the details of these awesome takeovers!

Monday Mashups: How VidCon Attracts the Most Media-Savvy Audience

In 2018, VidCon general manager Jim Louderback according to BizBash proclaimed that VidCon attracts “the most media-savvy audience in the world.” How you ask? Let's find out!

This idea once again reign true on display at the 10th edition of the convention, its second since being acquired by Viacom. The four-day event, which ran from July 10 to 13 at the Anaheim Convention Center, drew 75,000 fans, video creators, social media influencers, and other industry attendees.

This year, the convention—which was named to BizBash’s list of Southern California’s top 100 events again this year—tested out some formatting changes, most notably with the addition of six-minute case studies, a series of rapid-fire presentations from the likes of Netflix, Microsoft, Chipotle, and Electronic Arts.

The convention also featured the inaugural pet programming zone this year, co-hosted by animal-focused YouTube channel The Dodo. The area offered panels on how to turn your pets into social media stars and featured meet-and-greets with famous animals including Sunglasses Cat, Escobar the Bearded Dragon, and dog and pig duo Pickles and Dill.

In another shift from previous years, TikTok was arguably the biggest winner of the weekend: The short-form video platform—which has 1.2 billion monthly users and was the third most-installed app worldwide so far this year—had a presence at VidCon for the first time. While popular YouTube creators were given extra security and private transportation after massive crowding in previous years, TikTok stars were still largely accessible to fans, generating the weekend's biggest buzz.

One place that TikTok stars were not accessible, though, was the platform's ultra-exclusive—and ultra-buzzy—after-party at Bowlmor Lanes. The guest list was strict: Only creators could enter, meaning fans and marketers were stuck following the festivities from afar.

One thing stayed the same, though: Brands such as YouTube, Facebook, MTV, Adobe, NBCUniversal, and more asked the Gen Z-focused crowd to embrace their creative sides at colorful, interactive booths, lounges, and activations.

With activations such as these, it's not surprise VidCon attracts the most media-savvy audience. Take some tips from these amazing creators and devour the details of attracting the right guests to your next event!

The Roaring Twenties Lawn Party is Back & Better Than Ever

Presented by Boston Swing Central and The Trustees, The Roaring Twenties Lawn Party is a true celebration of vintage culture! Attracting thousands of guests in Gatsby-esque apparel, this retro picnic features live music and dancing, performances, lawn games, a vintage faire and more.

Come this Saturday or Sunday or make it a weekend and come both days! Throughout the weekend you’ll find swing dance and Charleston lessons; special performances by Boston dance groups; and amazing jazz bands performing on two stages. Full lineup of music and performances can be viewed here.

Pre-order a picnic supper from Ferreira Foods by July 29 and pick it up on-site. Ferreira Foods, Kelly's Roast Beef, Amigos Locos, Down River Ice Cream, & Q's Nuts will be on-site throughout the weekend. Picnics from home are welcome, but please no outside alcohol. Mill River Winery, Ipswich Ale Brewery, and Far From the Tree Cider will sell beverages in the Bootleggers Garden.

Castle Hill is part of The Crane Estate, encompassing more than 2,100 acres overlooking Crane Beach, Crane Wildlife Refuge, and winding salt marshes. Guests will enjoy the extraordinary atmosphere and breathtaking views along the half-mile-long manicured lawn: The Grand Allée. The Great House, perched high above beautiful Crane Beach and the Atlantic Ocean, was finished in 1928, and has the opulent feeling of the 1920s. Schedule a 1929 tour of the Great House mansion on the half hour $15 non-member & $5 member.

New for 2019:
Afternoon Tea in the Italian Garden 
It's afternoon tea time. And there's no better place to enjoy a relaxing cup of tea than in the beautiful Italian Garden. Catch up with your friends and luxuriate in the serenity of the garden. Or just drink in the sun, enjoy a biscuit, and watch your milk swirl into your Earl Grey. Seating is limited to 48 people per day. Service will begin at 4 pm sharp. Tables will accommodate 4 guests each. Parties of less than 4 will be seated with other guests.

Tickets can be purchased online here. Don't miss your chance to party like the Great Gatsby! Find your Old Sport and devour the details of this roaring twenties themed event on the beautiful Crane Estate lawn!