Monday Mashups: Twitter Takes a Day Off Technology with this Sweet Pop-Up

Twitter’s experiential marketing efforts tend to target major international events, with branded spaces at C.E.S., SXSW, Cannes Lions, and, most recently, TIFF. But the social platform recently showed it also can appreciate a low-tech, surprise and delight moment for consumers. And we're into it!

According to BizBash, for Twitter's new out-of-home campaign, “Twitter Is,” the brand surprised passersby in New York with a pop-up candy shop, as well as subway and sidewalk takeovers in New York and San Francisco. The campaign is inspired by the question, “What is Twitter to you?” and incorporates more than 100 real tweets, rendered in labels at the candy shop, subway ads, and chalk stencils.

Twitter tapped experiential marketing agency NA Collective to produce the candy shop, which was staged outside of the Union Square subway station for six hours on September 10. The shop, which was free for consumers, was housed in a transparent greenhouse-style trailer. Plastic dispensers were filled with popular candies like gummy peaches, chewy fish, and fruit slices, which were arranged by color. Guests were invited to take a bag and label it with their choice of sticker, all of which displayed tweets relating Twitter to candy.

Guests could also pick up pre-packaged treats such as rainbow swirl lollipops, blue rock candy sticks, and fortune cookies, labeled with on-theme tweets; for example, the lollipop label read, “Twitter is actually a lollipop that lasts forever.”

Brand ambassadors wearing blue sweatshirts and aprons with the Twitter logo also handed out candy to passersby around the trailer. In the six hours the shop was open, brand ambassadors handed out more than 5,000 treats, and guests in the trailer filled their bags with around half a ton of candy; this included 500 gummy bear cubes, 1,000 swirl lollipops, 2,500 fortune cookies, 700 rock candy sticks, and 128 pounds of kettle corn.

Twitter shared that they may continue to execute consumer pop-ups in the future, surrounding “Twitter Is” or other campaigns, and that the brand definitely plans to maintain its presence at major events. Sometimes it's important to take a step back and learn to unplug! We're taking inspiration from "Twitter Is" and plan to devour the details of a day away from technology very soon.

Celebrating #NationalDrinkBeerDay with a Craft Beer Clash

Celebrate #NationalDrinkBeerDay with us on Saturday, September 28 from 3-6PM at Glass House in Cambridge for the first ever Craft Beer Clash! Enjoy an afternoon outdoors with unlimited beer samples, bar bites and lawn games. The best part? You, yes YOU, will crown the champion!

Whether you're into dark or light, each brewery will surely put up a fight. No beer event would be complete without a little friendly competition, right?

Indulge in beer samples and cast your vote for your favorite brewery!

Competitors:

• Cambridge Brewing Co.
• Wormtown Brewery
• Mighty Squirrel
• Bantam Cider
• Mystic Brewery
• Bent Water Brewing
• True North Ale Company
• Downeast Cider
• Wachusett Brewery
• Zero Gravity Craft Brewery

It's all fun and games until someone leaves a loser. Kidding of course! All beers and ciders are winners in our eyes.

Here's what tickets include:

• Unlimited beer and cider tastings from an assortment of your favorite local breweries and cider houses
• Bar bites (full menu will be available for purchase)
• Access to lawn games

Who will devour the details of being crowned the Craft Beer Clash Champion? Say that 5x fast, then join us Saturday, September 28th to find out! See you there!

Wedding Wednesdays: Top 5 Tips to a Perfect Wedding Registry

Ready to start your own registry? It's one of the most fun aspects of getting married—filling your home and complementing your lifestyle with gifts from well-wishers is one of the best ways to signify your new beginning. While there aren’t too many strict rules on how to register for a wedding, there are a few guidelines you should be sure to follow. And with the help of The Knot's top wedding registry tips, you’ll be on your way to creating a registry that's perfect for you (and your partner). Check it out!

1. Time It Right
One of the biggest wedding registry tips is that it’s completely acceptable, if not recommended, to create one as soon as you get engaged. This makes it easier for guests who'd like to purchase a gift for any pre-wedding celebration, like engagement parties or showers, or for those who'd just like to send something as a token of their congratulations.

2. Know Yourself
It’s okay to shy away from traditional registry lists. If you never cook at home but love to camp, it makes more sense to register for a tent than to request a crystal gravy boat. But, be open to the fact that your tastes may change in the future. Even though you can't imagine a need at this moment in your life for that gravy boat, it may become indispensable for future Thanksgiving dinners with your in-laws.

3. Take Stock
One of the most important wedding registry tips is to take inventory with your partner. Make a list of what both of you have and will keep as well as what you still need and want. Consider the need for "everyday" and "formal" versions of dinnerware, glassware, table linens and serving items. It's also important to discuss general color schemes or patterns before you begin.

4. Ask a Sales Rep
Speak up and ask: Is the gift-buying process hassle-free for buyers? How many locations does the store have? Can guests order by phone or fax? Does the store have a toll-free number? Better yet, will your registry be available online? Can guests purchase gifts online? Be aware of how user-friendly your registry will be for your guests.

5. Look for Perks
Before choosing where to register, find out what kinds of perks and discounts you might get. For example, some retailers offer what's called a completion program that allows you to purchase whatever you don't receive at a discount (10 to 15 percent off for up to a year after the wedding, for example).

We feel better already! Take The Knot's tips to heart and devour the details of a perfect (and stress-free) wedding registry!