Monday, November 17, 2014

My Big, Fat, Indian Wedding

Was reading some blog posts on when I came across this awesome one regarding trends for Indian Weddings in 2015. Writer, Preeti Moberg, runs the South Asian wedding inspiration resource The Big Fat Indian Wedding, designed to put everything that the modern South Asian bride needs to plan a wedding at her fingertips. Preeti shares tips on Indian and desi wedding design and catering trends for 2015 as part of the Special Events Blog.

I love the cultural take on this and it is something to keep an eye out for as it may extend to other cultures. Indian weddings are often multi-day affairs encompassing dozens of rituals, gatherings and events. With the ability to have a wedding several days long, the couple is not tied down to just one theme, color palette or style.

They really have an opportunity to take their weddings to the next level. That being said, over the past five years in the United States and elsewhere, we’ve seen fusion and customization become the top trends for event professionals to be mindful of when planning their client's wedding day. But 2014 has been a year of change as this notion has evolved even further, with the following trends leading the pack into 2015 for Indian weddings: heavy customization, multiple themes, Western colors and Eastern traditions, and from buffet to table.

Heavy Customization
From the cocktail napkins to parasols, Indian couples are opting to have everything customized for their wedding. Monogrammed pillows, ornate glassware, unique flora, down to the very pebbles that lay in the area; the smallest details have now become a customizable choice in 2015. Event professionals can continue to stay competitive in this market by offering customized packages to their prospective clients, as well as spending time with them to understand their goals.

Indian wedding reception
Multiple Themes
Couples might want to have a modern theme and smoky color palette for the reception, while having a classical warm color theme for the wedding. Or they may opt for a Gatsby-inspired dance party paired with a Bohemian reception. Event professionals now have the opportunity to pull together all their favorites, rather than being limited to select just one. It is an extremely exciting time to be planning events like these where creativity is really optimized.

Western Colors and Eastern Traditions
It will be essential for event professionals to find the balance between tradition and modern, as Indian brides often hope to achieve both within their wedding. Indians tend to incorporate bright and bold hues, however, Western wedding colors are more subtle and soft: peaches, creams, pastels, with accents of bright colors. In 2015, Indian weddings will start leaning toward incorporating cream pinks, dusky oranges and luxury creams in their canopy and aisle decoration, programs and chair draping and Western weddings will start embracing a bolder color palette. The influence of each of these cultures will become apparent this coming year.

Indian wedding design
From Buffet to Table
Since buffets are informal compared to sit-down dinners, Indians have found the sweet spot: serving several dishes at each table along with a select variety of chutneys and breads. Dessert service would be buffet-style, but dinner would be at the table. It is the responsibility of the event professionals to maintain the elegant atmosphere without completely removing normal Indian tradition which is where the compromise of buffet-style desserts comes in.

These tips are a great source for devouring the details in 2015. Culture is going to play a role in any wedding, so as an event professional your job will be to execute your client's vision by working with them to understand their goals. The final product is something you and your client will remember for a lifetime.

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