When you think of France, you think of iconic Paris monuments, and when you think of iconic Paris monuments, you'd be crazy not to mention the Eiffel Tower. A structure that as many as 32,000 people visit in peak tourist season. Just imagine the views as you make your way to the very top. Now imagine having the chance to stay inside the 1,050-foot tower for a night. That's right. A few lucky people out there will now have the opportunity to stay inside the Eiffel Tower on their next Parisian adventure, for one night only, thanks to vacation rental home company HomeAway and Saatchi & Saatchi London and Paris.
All you need to do to enter is answer, in 140 characters or less, what you would do in the majestic apartment space if you had it all to yourself for one night. This is truly a money can't buy opportunity. An experience unlike any other that you have to win to get in. HomeAway created the "Eiffel Tower All Yours" campaign as part of the brand's sponsorship of the UEFA EURO 2016 tournament, which will be held this summer in 10 locations across France, including Paris. The temporary apartment, created in partnership with French interior designer Benoit Leleu, holds up to six people for one night and includes dinner and breakfast inside the apartment and airfare courtesy of Expedia.
Only four groups of six will have a shot to stay in the location, with the competition taking place June 23, June 28, July 4 and July 8. Football fans in town for the tournament can stay the night and watch the soccer matches from a high-tech TV viewing room inside the Eiffel Tower while taking in the breathtaking Parisian skyline during halftime. Winners will also be treated to three additional nights in the City of Light. That way you can actually make a vacation out of the experience.
"Eiffel Tower All Yours" is an extension of the brand's "It's Your Vacation, Why Share It?" campaign. The latest idea didn't come without its challenges. Both Saatchi offices and HomeAway needed to work with the city of Paris in order to construct the space inside the historic monument. As you can imagine, wanting to turn a historic monument into the feature of a marketing campaign isn't easy. HomeAway has been working very closely with the city of Paris on permissions.
Images of the final apartment of course haven't been released yet. They're hoping the full interior will be revealed sometime in June, just in time for the contest. HomeAway has a mock up of the space, showing a few nice seating areas and a foosball table to get you in the EURO 2016 spirit. Enter to win this experience unlike any other and devour the details of your stay at the Eiffel Tower during the UEFA EURO 2016 tournament!