Tuesday, September 30, 2014

Painting P.F. Chang's Pink

As I mentioned last week and I'm sure many of you already know, October is Breast Cancer Awareness month. Similar to New Balance teaming up with the Susan G. Komen Foundation, P.F. Chang's will be "painting the town pink" with the National Breast Cancer Foundation. Starting today they will be painting more than 250 of their iconic 11-ft tall warrior horses pink to raise awareness and $100,000 for breast cancer research and education. Their iconic Warrior Horses are a representation of strength and painting and decorating them pink reinforces the support the P.F. Chang's organization has for breast cancer fighters and survivors across the country.

Want to join in? Members of the community, including P.F. Chang's employees and guests, breast cancer survivors, local business owners, public health advocates and other members of the public are all invited to participate in kicking off the campaign. Restaurants will hand out complimentary pink sushi rolls and paint materials for all attendees. The Warrior Horses will remain pink throughout the month of October. Find a participating P.F. Chang's near you and join in the fun!

Throughout the month, anyone who posts a selfie with the pink horses on Facebook, Twitter, or Instagram with the #PaintPFChangsPink campaign hashtag or orders a sushi roll at P.F. Chang's will generate a $1 donation toward the cause. As one of the most frequently diagnosed cancers in women, and a leading cause of cancer-related deaths, P.F. Chang's is proud to support the NBCF, which works to save lives by providing help and inspiring hope to those affected by breast cancer through early detection, education, and support services. Your participation in this social media campaign is crucial in reaching their awareness goals.

This initiative first came to life at a P.F. Chang's in Spokane, Washington. It started as a grassroots effort in April of 2013, when Operating Partner Tim Shay connected with restaurant guests about how breast cancer had touched their lives. This hit home with Tim as his sister passed away from breast cancer in 2001. Tim and his team decided to participate in an event to raise awareness and painted the restaurant's Warrior Horse a rich, glittery pink to show support. Positive feedback from the community and the rally cry for the cause from employees was enormous. Other P.F. Chang's in that region began to paint their horses pink, and this year, the company was inspired to elevate it to a nationwide effort.

So grab your paint brushes and devour the awareness details with the help P.F. Chang's this month and look for my selfie as I fully plan on participating in this campaign! To find out more about the campaign and view a gallery of photos from participants helping to raise donations with the hashtag #PaintPFChangsPink, please visit www.pfchangs.com/PaintPFChangsPink. You can also follow them on Facebook and Twitter @PFChangs for updates during the month of October.

P.F. Chang's is going pink for Breast Cancer Awareness Month!  #paintpfchangspink #pfchangs #pink… http://t.co/Mf2iMhUZNl

Let's fight breast cancer with pink sushi!
#PaintPFChangsPink http://t.co/qFS6p3zCln

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