What's better than tequila? Nothing. Though we favor Patron, we love how creative Jose Cuervo has gotten with their latest promotional event. They've totally thought out-of-the-box for this marketing ploy and have even paid tribute to one of the most famous rock bands of all time while doing it.
Amidst the holiday season hustle and bustle at John F. Kennedy International Airport, Jose Cuervo is looking to stand out with an unusual activation: a pop-up lounge made from repurposed aircraft parts. The experiential promotion, dubbed the Rolling Stone Tour Plane Experience, is part of a wider campaign for the liquor brand, one inspired by the Rolling Stones 1972 tour. Holiday travelers can sample the Jose Cuervo special edition tequila inspired by the band at the pop-up event until December 30.
43 years later and still widely recognized, to commemorate that notorious time, Jose Cuervo released two limited-edition bottles of Cuervo Especial and Reserva de la Familia featuring the Stones' famous lapping tongue logo in addition to the airport pop-up. These bottles would make the perfect holiday gift for anyone with an extensive liquor cabinet and love for the Rolling Stones. The Jose Cuervo Especial and Reserva de la Familia bottles are priced at $16.99 and $149.99, respectively, and are sold in liquor stores nationwide.
Tequila Sunrise cocktails, which consist of tequila, orange juice, and grenadine syrup, were the main attraction at the pop-up plane event. One of our favorite tequila drinks (second to margaritas of course).
The Rolling Stones' 1972 tour plane, featuring the band's famous tongue logo, carried a rotating entourage of celebrities, groupies, and roadies (who were nicknamed the "Stones Touring Party") and was the inspiration for the installation.
So if you happen to be traveling this holiday season, make sure to stop by and enjoy the ride on the Rolling Stones' 1972 tour plane! And special shout out to Jose Cuervo for devouring the details of a truly memorable pop-up! We hate to say it but we sort of wouldn't mind having our flight delayed at JFK just to experience this event.