Wednesday, July 20, 2016

Wedding Wednesdays: Custom Snapchat Geofilters

You've definitely been seeing these lately on a variety of snapstories. Heck, my college roommate even produced one for me for my Grandpa's 90th birthday. That's right, we're talking about geofilters! Snapchat is the trendiest form of social media right now. From average folk to celebrities, sharing that up-to-ten second picture or video is the new way to let the world know what you're up to. Geofilters take that to the next level because they add your location, whether at an event or just the town your in, to your snap for all of your fellow snapchatters to see. Amazing how in ten seconds you can share so much.

Snapchat is where it's at and it's without a doubt that third party entrepreneurs are starting to cash in on this evolving platform. The newest startup to join the geofilter trend, getting a lot of attention these days, is a company called Makeshake. Makeshake is an online marketplace that offers consumers the chance to buy custom-made Snapchat geofilters from digitally minded artists. Think Etsy but more digital. The website, which has been slowly rolling out, is onboarding 54 designers to kick-start its venture.

Here's how it works: The designers upload their Snapchat geofilter templates. Then, consumers can request alterations such as changes to names, dates, positions, fonts, shapes and colors. According to Makeshake, the designer is supposed to complete the requests within 48 hours, and then the customer receives a digital download file to submit to Snapchat for review. Designers set their own prices and get paid 55 percent of each sale. The average filter price so far is $22 but the company have even seen some sell for $75-150.

Why is this important to our readers? Because amidst all of the events you may need a geofilter for, we believe your wedding day is the most important of them all! Now that just about everyone has a wedding hashtag (to see pictures from their big day on Instagram), it’s only logical that the next step in social media personalization are custom geofilters for Snapchat. It is within our nature, as a generation that has grown up in a new world of technology, to want to digitally overlay our real-life celebrations with these kind of mobile filters. It just makes sense.
This detail is one you can get extremely creative with. Utilizing the work of Makeshake's 54 designers will have your guests thrilled when it comes time to snap the night away. Don't even think about leaving this feature out of your wedding day, devour the details and create the most epic geofilter today!

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