Monday, January 16, 2017

Monday Mashups: Edible Event Signage

If Banksy and Willy Wonka collaborated, this would be it. A whole new twist on event signage. Literally, one you can eat! Videri Chocolate Factory recently partnered with digital ad agency Baldwin& to create two-pound edible chocolate posters for the factory's fifth anniversary campaign. Outrageous and delicious. We love it!

The Raleigh, North Carolina-based chocolate shop partnered with Baldwin& to showcase a series of edible chocolate posters throughout the city for its weeklong celebration. The campaign began as a social media initiative on January 6 before Videri unveiled the posters on January 11. The two-pound posters were created by Videri co-C.E.O. Sam Ratto using 70 percent dark chocolate. You know, better for you, even as a two-pound poster!

Photo: Bob Ranew

The chocolate posters went on display at Videri, as well as at local restaurants, breweries, stores, and art galleries. Each poster featured one of three campaign headlines: “If only we could say Thank You in chocolate. Wait. We Can.”; ”In celebration of our 5th anniversary, enjoy this tasteful poster.”; and ”Dear Raleigh, thanks for 5 amazing years. Now eat this thing before it melts.” Hilarious and clever! A chocolate lover's dream!

This is just one unique way to celebrate as an edible display. Check out these other ideas for more inspiration!

Escort Card Holders

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Wall of Donuts

Wall was constructed out of pegboard. In coming months, a server with a step stool will be on hand to pull doughnuts off the wall for guests, who can carry the take-home treats away in brown paper bags with to-go cups of hot apple cider. Photo: Kate Headly:

Spell It Out with Cake

A true mashup indeed! We hope you are able to think outside-of-the-box when it comes to your next display and devour the details of edible event signage without delay!

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