Monday Mashups: Edible Event Signage

If Banksy and Willy Wonka collaborated, this would be it. A whole new twist on event signage. Literally, one you can eat! Videri Chocolate Factory recently partnered with digital ad agency Baldwin& to create two-pound edible chocolate posters for the factory's fifth anniversary campaign. Outrageous and delicious. We love it!

The Raleigh, North Carolina-based chocolate shop partnered with Baldwin& to showcase a series of edible chocolate posters throughout the city for its weeklong celebration. The campaign began as a social media initiative on January 6 before Videri unveiled the posters on January 11. The two-pound posters were created by Videri co-C.E.O. Sam Ratto using 70 percent dark chocolate. You know, better for you, even as a two-pound poster!

The chocolate posters went on display at Videri, as well as at local restaurants, breweries, stores, and art galleries. Each poster featured one of three campaign headlines: “If only we could say Thank You in chocolate. Wait. We Can.”; ”In celebration of our 5th anniversary, enjoy this tasteful poster.”; and ”Dear Raleigh, thanks for 5 amazing years. Now eat this thing before it melts.” Hilarious and clever! A chocolate lover's dream!

This is just one unique way to celebrate as an edible display. Check out these other ideas for more inspiration!

Escort Card Holders

Wall of Donuts

Spell It Out with Cake

A true mashup indeed! We hope you are able to think outside-of-the-box when it comes to your next display and devour the details of edible event signage without delay!