Tuesday, January 10, 2017

Snap Mask: A New Photo Sharing Experience

Photo booths were the latest trend at events for quite some time throughout the last decade. As props and fun backdrops start to fade, a few new trends have emerged. Most recently, tech savvy organizers have incorporated Snapchat's well-known Geo-tags and filters into their events. And today we're here to share a similar app that's a bit more customizable; Snap Mask!

Planners looking to offer a photo sharing experience at their events have a new option from EventsTag. Snap Mask is a facial-recognition masking app that the company created to enable brands to offer a Snapchat-like experience at events. Of course there’s a lot of popularity in just using Snapchat, but it’s a very closed-off platform whereas Snap Mask gives everybody—whether you have Snapchat or not—that same type of experience with a brand at an event.

EventsTag works with clients to design the mask, which can be a simple overlay that covers part of the subject’s face or a full mask. The app uses 3D facial-recognition technology so the filter moves and adjusts to even the slightest facial movement. For the PAC-12 college football championship game on December 2, the company designed filters that looked like face paint representing each of the teams in the PAC-12 division. Each filter also included logos of the PAC-12 and AT&T, which provided the Snap Mask photos. How fun is that?

Snap Mask's graphic photo overlays can be created and shared by anyone, without using Snapchat. Photo: Courtesy of EventsTag

The app can be loaded onto any tablet or smartphone device to be used at any event. Guests can pick their filter, take a selfie, and then share the image or a short video clip via social media, text or email. It can also be used with a printer to give guests a physical photo to take with them. Snap Mask starts at $5,000 for the artwork and app.

Consider collaborating with Snap Mask and EventsTag and devour the details of photo sharing at your next event. Your guests will never forget it!

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