In an article by Ryan Singel, he explains that you need to know your audience, share quality content, encourage conversation amongst attendees before, during, and after the event, and build a long-term social sharing plan, in order to have an impact via social media. Singel believes it's about an overall wider strategy and increasing your digital footprint that brings success in the digital age. Continue reading Singel's article, Growing Digital Engagement to better your social media reach and devour your technological details!

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