What the...Fluff?

You read that right. What the Fluff? is an upcoming festival this Saturday, September 24th in Union Square, Somerville! The Fluff and fun-filled event takes place to honor the invention of Marshmallow Fluff and its birthplace, Union Square. Now in its 11th year, this festival draws over 12,000 people and is cited as one of the reasons why Lonely Planet named Somerville in the top 10 “Best In The US” travel destinations for 2016.

Join us and Union Square Main Streets for a celebration of the legend and genius Archibald Query, who invented Fluff right in Union Square in 1917. Artists, musicians, theatrical performers, culinary geniuses and the general public pay tribute to this great American creation in this zany, all-day festival. The 11th annual event features musical performances, a cooking contest, fluff-themed games, activities, antics and fun for every age, and Fluff treats of every sort. Yum!

With this year’s theme of “Fluff U: A Sweet Education”, they’re transforming the beloved Union Square into our very own sticky, sweet campus. Now available online is their Fluff University 2016 Course Catalog, listing they day's activities and events. This year they also have a number of vendors including The Popover Lady, Gracie's Ice Cream, Union Square Donuts, Marshfellows and many, many more!

Don't miss out on your chance to experiment and taste next level Fluff-creations from these marshmallow making machines in Union Square this Saturday! Devour the details of this classic treat and feel like a kid again at the 11th Annual What the Fluff? Festival!