Tuesday, November 1, 2016

Find Your Presidential Match by Swiping Right

November is officially here! You know what that means? We're exactly a week out from Election Day. Not that we're very political but we do like to share some of the initiatives going on surrounding the Presidential election. Today, we're going to spotlight Tinder--yes, the 'dating' app--and their "Swipe to Vote" campaign.

Are you #WithHer or on the #TrumpTrain? Tinder will let you know

Tensions are running high in America as it comes down to the big question: Hillary or Donald? This election promises to be significant for many reasons, but it also marks the first time in history when all millennials will be old enough to vote. Tinder wants to tap into this new generation of voters with its new political feature. In partnership with Rock the Vote, the dating app's members in more than 15 countries have the opportunity to swipe on the important issues facing American voters. Pro-immigration? Think climate change is a myth? Based on your decisions, Tinder will let you know which presidential candidate you should be choosing to vote for in a week. You can literally find your somewhat perfect match and feel more confident when hitting the election booths.

Once a user has been matched with a candidate, they can learn more about them and their policies by tapping on their names. Tinder fans in the US will also be able to locate the nearest polling station to them so they know exactly where to go to cast their ballots. They've clearly thought of everything!

Tinder has polled its app users to find who they would vote for in the US presidential election

So far, Tinder has released some stats about how its voter breakdown is going; 53 percent of the app's members are planning to vote for Clinton, compared to 47 percent, who want Trump in the White House. When it comes down to hot topics like gun safety, 53 percent of males want fewer gun safety laws, something Trump is behind, compared to 67 percent of females who want to increase gun safety in the US. Interesting! And globally, the app has found that 80 percent of its subscribers would vote for Clinton in the polls, whereas only 20 percent would vote for Trump. All of the polled countries believe universal healthcare should be a fundamental right in the US. Obama attempted to implement this with the Obamacare act, though it may eventually be repealed.

Tinder’s "Swipe to Vote" poll is available in the US and the UK as well as countries in Europe and South America. The experience was built in collaboration with Wedgies, a real-time polling application. The dating app, gone political, isn’t the only tech platform to be used in the election to get voters on board. Snapchat has become a prominent tool used by both Trump and Clinton in the election. The candidates have been taking advantage of Snapchat’s filters to engage voters during the election debates.


Though we encourage you to get on Tinder and participate, we do not encourage you to talk politics on your next date (we all know how that goes)! "Swipe to Vote" today and devour the details of voting for the next great leader of the free world!

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