One of the most important parts of planning an event is how you market it. Without promoting and addressing the correct audience with your event information, your attendance would be a flop. You always want to be ahead of the game and increase the effectiveness of your marketing. And don't forget, marketing happens before, during, and even after the event.
In this article How To Win and Influence Attendees by Julius Solaris with additional input by Dale Carnegie and Robert Cialdini, you will find some eye-opening event marketing information. The information provided is built on a lot of personal experience which I can attest to. At my current job, we do a lot of e-blasts before, during, and after events, as well as constant web updates and provide great customer service to keep attendees interested and informed throughout. But if you're wondering how to really win over the attendees, this article provides great insight and techniques into doing so.
A lot of marketing to your attendees deals with the art of persuasion. Widely noted in this article is that the science behind influence requires continuous application and practice. It also requires a great product, service or event. Therefore, learning about these techniques can only benefit your event if you continue to do your research, test before implementing, and make sure to persuade audiences to attend great, rather than poor events.
Let the art of persuasion devour your event marketing details! And be sure to learn and share these techniques.