Wednesday, May 28, 2014

What Hosting A Super Bowl Can Do

If you haven't heard, the 2018 Super Bowl will be held in Minneapolis. What you also may not know is that hosting an event like this can bring millions of dollars to the mid-winter slow season of businesses in Minneapolis’ hospitality industry.

Former Mayor Rybak, who played a crucial role in securing Minneapolis as the host, refers to the soon-to-be booming hospitality industry in Minneapolis as the single best ‘Robin Hood’ industry they have. He believes that it’s all about the people who are washing the dishes in the kitchen, making the beds in the hotel, driving the taxi or the bus that will find success during this time.

Hosting the Super Bowl will provide a terrific opportunity to showcase Minnesota to the world. The group 'Meet Minneapolis' have found that first-time visitors to the city generally enjoy themselves and make a return trip. The Super Bowl will bring major economic benefits to the state by first and foremost getting visitors there for the game and then having them hopefully come back a second time just to visit.

If you're wondering what the city plans on doing to prepare for the Super Bowl, you'll surely be impressed. In addition to the new $1 billion Vikings stadium, projects to be completed by 2018 will include the Downtown East development, an overhaul of Nicollet Mall, a renovated Target Center, many new downtown high-rise apartment buildings and transit improvements. Nicollet Mall will become “Super Bowl Boulevard,” a base for ancillary activities and increase spending by visitors.

To read more about Minneapolis hosting and devouring the details of the 2018 Super Bowl check out this StarTribune feature. Can't wait to see how this turns out for Minnesota!

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